Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

68 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $3,428

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,708

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $9,660
--Home Prepared Food $5,443
--Restaurant/Takeaway Food $4,217
Alcoholic Beverages $709
Housing $24,485
--Rent/Mortgage/Upkeep/Taxes $14,317
--Utilities $4,935
--Operations $1,859
--Supplies $910
--Furnishings $2,472
Apparel $2,271
--Men & Boys $508
--Women & Girls $920
--Children < 2 $10
--Footwear $479
Transportation $11,893
--New Vehicles $2,223
--Used Vehicles $2,540
--Fuel $2,568
--Insurance $1,188
--Public Transit $997
Healthcare $6,056
Entertainment $3,929
--Pets $805
--Toys $192
Personal Care Products $939
Books & Literature $134
Education $1,715
Tobacco Products $422
Miscellaneous $1,207
Retirement $2,300
Non-health Insurance $8,893
Total Expenditures $74,613

Selected Population Data

Period Geography Population
2014 Montara CDP, California 2,880
2015 Montara CDP, California 2,903
2016 Montara CDP, California 2,895
2017 Montara CDP, California 2,909
2018 Montara CDP, California 2,692