Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

4,866 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,185

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,401

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $847,188
--Home Prepared Food $477,384
--Restaurant/Takeaway Food $369,804
Alcoholic Beverages $62,194
Housing $2,147,386
--Rent/Mortgage/Upkeep/Taxes $1,255,654
--Utilities $432,839
--Operations $163,050
--Supplies $79,844
--Furnishings $216,840
Apparel $199,190
--Men & Boys $44,545
--Women & Girls $80,685
--Children < 2 $840
--Footwear $42,023
Transportation $1,043,016
--New Vehicles $194,988
--Used Vehicles $222,723
--Fuel $225,244
--Insurance $104,218
--Public Transit $87,408
Healthcare $531,173
Entertainment $344,590
--Pets $70,599
--Toys $16,809
Personal Care Products $82,366
Books & Literature $11,767
Education $150,443
Tobacco Products $36,980
Miscellaneous $105,899
Retirement $201,711
Non-health Insurance $779,951
Total Expenditures $6,543,855

Selected Population Data

Period Geography Population
2014 Monterey County, California 424,927
2015 Monterey County, California 428,441
2016 Monterey County, California 430,201
2017 Monterey County, California 433,168
2018 Monterey County, California 433,212