Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,168 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,092

Average Rent as Percentage of Gross Income

Median rent for 2018: $640

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $228,910
--Home Prepared Food $128,989
--Restaurant/Takeaway Food $99,921
Alcoholic Beverages $16,805
Housing $580,224
--Rent/Mortgage/Upkeep/Taxes $339,278
--Utilities $116,953
--Operations $44,056
--Supplies $21,574
--Furnishings $58,590
Apparel $53,821
--Men & Boys $12,036
--Women & Girls $21,801
--Children < 2 $227
--Footwear $11,355
Transportation $281,823
--New Vehicles $52,686
--Used Vehicles $60,180
--Fuel $60,861
--Insurance $28,160
--Public Transit $23,618
Healthcare $143,523
Entertainment $93,108
--Pets $19,076
--Toys $4,542
Personal Care Products $22,255
Books & Literature $3,179
Education $40,650
Tobacco Products $9,992
Miscellaneous $28,614
Retirement $54,502
Non-health Insurance $210,743
Total Expenditures $1,768,149

Selected Population Data

Period Geography Population
2014 Morgan County, Alabama 119,744
2015 Morgan County, Alabama 119,786
2016 Morgan County, Alabama 119,555
2017 Morgan County, Alabama 119,157
2018 Morgan County, Alabama 119,122