Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

67 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,204

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,464

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $32,075
--Home Prepared Food $18,074
--Restaurant/Takeaway Food $14,001
Alcoholic Beverages $2,355
Housing $81,302
--Rent/Mortgage/Upkeep/Taxes $47,540
--Utilities $16,388
--Operations $6,173
--Supplies $3,023
--Furnishings $8,210
Apparel $7,542
--Men & Boys $1,687
--Women & Girls $3,055
--Children < 2 $32
--Footwear $1,591
Transportation $39,490
--New Vehicles $7,382
--Used Vehicles $8,433
--Fuel $8,528
--Insurance $3,946
--Public Transit $3,309
Healthcare $20,111
Entertainment $13,047
--Pets $2,673
--Toys $636
Personal Care Products $3,118
Books & Literature $445
Education $5,696
Tobacco Products $1,400
Miscellaneous $4,009
Retirement $7,637
Non-health Insurance $29,530
Total Expenditures $247,757

Selected Population Data

Period Geography Population
2014 Morro Bay city, California 10,383
2015 Morro Bay city, California 10,471
2016 Morro Bay city, California 10,519
2017 Morro Bay city, California 10,568
2018 Morro Bay city, California 10,592