Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,325 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,526

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,621

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $418,885
--Home Prepared Food $236,039
--Restaurant/Takeaway Food $182,847
Alcoholic Beverages $30,752
Housing $1,061,758
--Rent/Mortgage/Upkeep/Taxes $620,848
--Utilities $214,014
--Operations $80,619
--Supplies $39,478
--Furnishings $107,215
Apparel $98,488
--Men & Boys $22,025
--Women & Girls $39,894
--Children < 2 $416
--Footwear $20,778
Transportation $515,711
--New Vehicles $96,410
--Used Vehicles $110,124
--Fuel $111,370
--Insurance $51,530
--Public Transit $43,218
Healthcare $262,634
Entertainment $170,380
--Pets $34,907
--Toys $8,311
Personal Care Products $40,725
Books & Literature $5,818
Education $74,385
Tobacco Products $18,285
Miscellaneous $52,361
Retirement $99,735
Non-health Insurance $385,641
Total Expenditures $3,235,557

Selected Population Data

Period Geography Population
2014 Napa, CA Metro Area 139,253
2015 Napa, CA Metro Area 140,295
2016 Napa, CA Metro Area 140,823
2017 Napa, CA Metro Area 141,005
2018 Napa, CA Metro Area 140,530