Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

28,057 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,352

Average Rent as Percentage of Gross Income

Median rent for 2018: $805

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $4,493,381
--Home Prepared Food $2,531,984
--Restaurant/Takeaway Food $1,961,396
Alcoholic Beverages $329,871
Housing $11,389,472
--Rent/Mortgage/Upkeep/Taxes $6,659,832
--Utilities $2,295,725
--Operations $864,797
--Supplies $423,483
--Furnishings $1,150,091
Apparel $1,056,479
--Men & Boys $236,259
--Women & Girls $427,941
--Children < 2 $4,458
--Footwear $222,886
Transportation $5,532,029
--New Vehicles $1,034,191
--Used Vehicles $1,181,295
--Fuel $1,194,669
--Insurance $552,757
--Public Transit $463,603
Healthcare $2,817,278
Entertainment $1,827,665
--Pets $374,448
--Toys $89,154
Personal Care Products $436,856
Books & Literature $62,408
Education $797,932
Tobacco Products $196,140
Miscellaneous $561,673
Retirement $1,069,853
Non-health Insurance $4,136,763
Total Expenditures $34,707,799

Selected Population Data

Period Geography Population
2014 Nebraska 1,855,617
2015 Nebraska 1,869,365
2016 Nebraska 1,881,259
2017 Nebraska 1,893,921
2018 Nebraska 1,904,760