Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

52 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,211

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,478

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $44,224
--Home Prepared Food $24,920
--Restaurant/Takeaway Food $19,304
Alcoholic Beverages $3,247
Housing $112,096
--Rent/Mortgage/Upkeep/Taxes $65,547
--Utilities $22,595
--Operations $8,511
--Supplies $4,168
--Furnishings $11,319
Apparel $10,398
--Men & Boys $2,325
--Women & Girls $4,212
--Children < 2 $44
--Footwear $2,194
Transportation $54,447
--New Vehicles $10,179
--Used Vehicles $11,626
--Fuel $11,758
--Insurance $5,440
--Public Transit $4,563
Healthcare $27,728
Entertainment $17,988
--Pets $3,685
--Toys $877
Personal Care Products $4,300
Books & Literature $614
Education $7,853
Tobacco Products $1,930
Miscellaneous $5,528
Retirement $10,530
Non-health Insurance $40,714
Total Expenditures $341,598

Selected Population Data

Period Geography Population
2014 Nipomo CDP, California 17,115
2015 Nipomo CDP, California 16,727
2016 Nipomo CDP, California 16,456
2017 Nipomo CDP, California 16,706
2018 Nipomo CDP, California 17,445