Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

685 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,132

Average Rent as Percentage of Gross Income

Median rent for 2018: $672

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $108,258
--Home Prepared Food $61,003
--Restaurant/Takeaway Food $47,256
Alcoholic Beverages $7,948
Housing $274,405
--Rent/Mortgage/Upkeep/Taxes $160,454
--Utilities $55,311
--Operations $20,835
--Supplies $10,203
--Furnishings $27,709
Apparel $25,454
--Men & Boys $5,692
--Women & Girls $10,310
--Children < 2 $107
--Footwear $5,370
Transportation $133,282
--New Vehicles $24,917
--Used Vehicles $28,461
--Fuel $28,783
--Insurance $13,317
--Public Transit $11,170
Healthcare $67,876
Entertainment $44,034
--Pets $9,022
--Toys $2,148
Personal Care Products $10,525
Books & Literature $1,504
Education $19,224
Tobacco Products $4,726
Miscellaneous $13,532
Retirement $25,776
Non-health Insurance $99,666
Total Expenditures $836,209

Selected Population Data

Period Geography Population
2014 Norfolk, NE Micro Area 48,416
2015 Norfolk, NE Micro Area 48,376
2016 Norfolk, NE Micro Area 48,326
2017 Norfolk, NE Micro Area 48,257
2018 Norfolk, NE Micro Area 48,313