Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

135 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,695

Average Rent as Percentage of Gross Income

Median rent for 2018: $930

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $53,114
--Home Prepared Food $29,929
--Restaurant/Takeaway Food $23,185
Alcoholic Beverages $3,899
Housing $134,629
--Rent/Mortgage/Upkeep/Taxes $78,723
--Utilities $27,137
--Operations $10,222
--Supplies $5,006
--Furnishings $13,595
Apparel $12,488
--Men & Boys $2,793
--Women & Girls $5,058
--Children < 2 $53
--Footwear $2,635
Transportation $65,391
--New Vehicles $12,225
--Used Vehicles $13,964
--Fuel $14,122
--Insurance $6,534
--Public Transit $5,480
Healthcare $33,302
Entertainment $21,604
--Pets $4,426
--Toys $1,054
Personal Care Products $5,164
Books & Literature $738
Education $9,432
Tobacco Products $2,318
Miscellaneous $6,639
Retirement $12,646
Non-health Insurance $48,899
Total Expenditures $410,264

Selected Population Data

Period Geography Population
2014 Oconomowoc city, Wisconsin 15,990
2015 Oconomowoc city, Wisconsin 16,111
2016 Oconomowoc city, Wisconsin 16,289
2017 Oconomowoc city, Wisconsin 16,450
2018 Oconomowoc city, Wisconsin 16,579