Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

14 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,629

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,553

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $21,808
--Home Prepared Food $12,289
--Restaurant/Takeaway Food $9,519
Alcoholic Beverages $1,601
Housing $55,277
--Rent/Mortgage/Upkeep/Taxes $32,322
--Utilities $11,142
--Operations $4,197
--Supplies $2,055
--Furnishings $5,582
Apparel $5,127
--Men & Boys $1,147
--Women & Girls $2,077
--Children < 2 $22
--Footwear $1,082
Transportation $26,849
--New Vehicles $5,019
--Used Vehicles $5,733
--Fuel $5,798
--Insurance $2,683
--Public Transit $2,250
Healthcare $13,673
Entertainment $8,870
--Pets $1,817
--Toys $433
Personal Care Products $2,120
Books & Literature $303
Education $3,873
Tobacco Products $952
Miscellaneous $2,726
Retirement $5,192
Non-health Insurance $20,077
Total Expenditures $168,449

Selected Population Data

Period Geography Population
2014 Ojai city, California 7,558
2015 Ojai city, California 7,587
2016 Ojai city, California 7,581
2017 Ojai city, California 7,594
2018 Ojai city, California 7,555