Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

13,870 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,468

Average Rent as Percentage of Gross Income

Median rent for 2018: $900

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $2,339,553
--Home Prepared Food $1,318,320
--Restaurant/Takeaway Food $1,021,234
Alcoholic Beverages $171,753
Housing $5,930,118
--Rent/Mortgage/Upkeep/Taxes $3,467,552
--Utilities $1,195,307
--Operations $450,271
--Supplies $220,494
--Furnishings $598,814
Apparel $550,074
--Men & Boys $123,012
--Women & Girls $222,815
--Children < 2 $2,321
--Footwear $116,049
Transportation $2,880,343
--New Vehicles $538,469
--Used Vehicles $615,061
--Fuel $622,024
--Insurance $287,802
--Public Transit $241,382
Healthcare $1,466,863
Entertainment $951,604
--Pets $194,963
--Toys $46,420
Personal Care Products $227,457
Books & Literature $32,494
Education $415,456
Tobacco Products $102,123
Miscellaneous $292,444
Retirement $557,036
Non-health Insurance $2,153,874
Total Expenditures $18,071,192

Selected Population Data

Period Geography Population
2014 Omaha-Council Bluffs, NE-IA Metro Area 886,157
2015 Omaha-Council Bluffs, NE-IA Metro Area 895,919
2016 Omaha-Council Bluffs, NE-IA Metro Area 904,834
2017 Omaha-Council Bluffs, NE-IA Metro Area 914,190
2018 Omaha-Council Bluffs, NE-IA Metro Area 922,891