Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

187 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,523

Average Rent as Percentage of Gross Income

Median rent for 2018: $865

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $45,123
--Home Prepared Food $25,426
--Restaurant/Takeaway Food $19,696
Alcoholic Beverages $3,313
Housing $114,373
--Rent/Mortgage/Upkeep/Taxes $66,878
--Utilities $23,054
--Operations $8,684
--Supplies $4,253
--Furnishings $11,549
Apparel $10,609
--Men & Boys $2,373
--Women & Girls $4,297
--Children < 2 $45
--Footwear $2,238
Transportation $55,553
--New Vehicles $10,385
--Used Vehicles $11,863
--Fuel $11,997
--Insurance $5,551
--Public Transit $4,656
Healthcare $28,291
Entertainment $18,353
--Pets $3,760
--Toys $895
Personal Care Products $4,387
Books & Literature $627
Education $8,013
Tobacco Products $1,970
Miscellaneous $5,640
Retirement $10,743
Non-health Insurance $41,541
Total Expenditures $348,537

Selected Population Data

Period Geography Population
2014 Onalaska city, Wisconsin 18,148
2015 Onalaska city, Wisconsin 18,255
2016 Onalaska city, Wisconsin 18,396
2017 Onalaska city, Wisconsin 18,452
2018 Onalaska city, Wisconsin 18,546