Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

73 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $3,005

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,689

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $56,236
--Home Prepared Food $31,688
--Restaurant/Takeaway Food $24,547
Alcoholic Beverages $4,128
Housing $142,542
--Rent/Mortgage/Upkeep/Taxes $83,349
--Utilities $28,732
--Operations $10,823
--Supplies $5,300
--Furnishings $14,394
Apparel $13,222
--Men & Boys $2,957
--Women & Girls $5,356
--Children < 2 $56
--Footwear $2,789
Transportation $69,235
--New Vehicles $12,943
--Used Vehicles $14,784
--Fuel $14,952
--Insurance $6,918
--Public Transit $5,802
Healthcare $35,259
Entertainment $22,874
--Pets $4,686
--Toys $1,116
Personal Care Products $5,467
Books & Literature $781
Education $9,986
Tobacco Products $2,455
Miscellaneous $7,029
Retirement $13,389
Non-health Insurance $51,772
Total Expenditures $434,376

Selected Population Data

Period Geography Population
2014 Pacific Grove city, California 15,365
2015 Pacific Grove city, California 15,505
2016 Pacific Grove city, California 15,546
2017 Pacific Grove city, California 15,617
2018 Pacific Grove city, California 15,567