Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

352 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $3,015

Average Rent as Percentage of Gross Income

Median rent for 2018: $2,248

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $162,602
--Home Prepared Food $91,625
--Restaurant/Takeaway Food $70,977
Alcoholic Beverages $11,937
Housing $412,150
--Rent/Mortgage/Upkeep/Taxes $240,999
--Utilities $83,075
--Operations $31,294
--Supplies $15,325
--Furnishings $41,618
Apparel $38,231
--Men & Boys $8,549
--Women & Girls $15,486
--Children < 2 $161
--Footwear $8,066
Transportation $200,187
--New Vehicles $37,424
--Used Vehicles $42,747
--Fuel $43,231
--Insurance $20,003
--Public Transit $16,776
Healthcare $101,949
Entertainment $66,138
--Pets $13,550
--Toys $3,226
Personal Care Products $15,808
Books & Literature $2,258
Education $28,875
Tobacco Products $7,098
Miscellaneous $20,325
Retirement $38,715
Non-health Insurance $149,697
Total Expenditures $1,255,968

Selected Population Data

Period Geography Population
2014 Pacifica city, California 38,283
2015 Pacifica city, California 38,665
2016 Pacifica city, California 38,844
2017 Pacifica city, California 39,141
2018 Pacifica city, California 39,065