Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

522 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $4,000

Average Rent as Percentage of Gross Income

Median rent for 2018: $2,471

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $415,138
--Home Prepared Food $233,927
--Restaurant/Takeaway Food $181,211
Alcoholic Beverages $30,476
Housing $1,052,259
--Rent/Mortgage/Upkeep/Taxes $615,293
--Utilities $212,099
--Operations $79,898
--Supplies $39,125
--Furnishings $106,255
Apparel $97,607
--Men & Boys $21,828
--Women & Girls $39,537
--Children < 2 $412
--Footwear $20,592
Transportation $511,097
--New Vehicles $95,548
--Used Vehicles $109,138
--Fuel $110,374
--Insurance $51,069
--Public Transit $42,832
Healthcare $260,285
Entertainment $168,856
--Pets $34,595
--Toys $8,237
Personal Care Products $40,361
Books & Literature $5,766
Education $73,720
Tobacco Products $18,121
Miscellaneous $51,892
Retirement $98,842
Non-health Insurance $382,190
Total Expenditures $3,206,609

Selected Population Data

Period Geography Population
2014 Palo Alto city, California 65,998
2015 Palo Alto city, California 66,478
2016 Palo Alto city, California 66,649
2017 Palo Alto city, California 67,082
2018 Palo Alto city, California 67,019