Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

666 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,456

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,762

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $198,966
--Home Prepared Food $112,116
--Restaurant/Takeaway Food $86,850
Alcoholic Beverages $14,607
Housing $504,323
--Rent/Mortgage/Upkeep/Taxes $294,896
--Utilities $101,654
--Operations $38,293
--Supplies $18,752
--Furnishings $50,926
Apparel $46,781
--Men & Boys $10,462
--Women & Girls $18,949
--Children < 2 $197
--Footwear $9,869
Transportation $244,957
--New Vehicles $45,794
--Used Vehicles $52,308
--Fuel $52,900
--Insurance $24,476
--Public Transit $20,528
Healthcare $124,748
Entertainment $80,929
--Pets $16,580
--Toys $3,948
Personal Care Products $19,344
Books & Literature $2,763
Education $35,332
Tobacco Products $8,685
Miscellaneous $24,871
Retirement $47,373
Non-health Insurance $183,175
Total Expenditures $1,536,854

Selected Population Data

Period Geography Population
2014 Petaluma city, California 58,912
2015 Petaluma city, California 59,340
2016 Petaluma city, California 59,757
2017 Petaluma city, California 60,210
2018 Petaluma city, California 60,635