Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

416 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,615

Average Rent as Percentage of Gross Income

Median rent for 2018: $853

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $111,699
--Home Prepared Food $62,942
--Restaurant/Takeaway Food $48,758
Alcoholic Beverages $8,200
Housing $283,127
--Rent/Mortgage/Upkeep/Taxes $165,555
--Utilities $57,069
--Operations $21,498
--Supplies $10,527
--Furnishings $28,590
Apparel $26,263
--Men & Boys $5,873
--Women & Girls $10,638
--Children < 2 $111
--Footwear $5,541
Transportation $137,519
--New Vehicles $25,709
--Used Vehicles $29,365
--Fuel $29,698
--Insurance $13,741
--Public Transit $11,525
Healthcare $70,034
Entertainment $45,433
--Pets $9,308
--Toys $2,216
Personal Care Products $10,860
Books & Literature $1,551
Education $19,836
Tobacco Products $4,876
Miscellaneous $13,962
Retirement $26,595
Non-health Insurance $102,834
Total Expenditures $862,790

Selected Population Data

Period Geography Population
2014 Pierce County, Wisconsin 40,859
2015 Pierce County, Wisconsin 40,799
2016 Pierce County, Wisconsin 40,881
2017 Pierce County, Wisconsin 41,226
2018 Pierce County, Wisconsin 41,603