Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

63 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,618

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,678

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $37,656
--Home Prepared Food $21,219
--Restaurant/Takeaway Food $16,437
Alcoholic Beverages $2,764
Housing $95,448
--Rent/Mortgage/Upkeep/Taxes $55,812
--Utilities $19,239
--Operations $7,247
--Supplies $3,549
--Furnishings $9,638
Apparel $8,854
--Men & Boys $1,980
--Women & Girls $3,586
--Children < 2 $37
--Footwear $1,868
Transportation $46,360
--New Vehicles $8,667
--Used Vehicles $9,900
--Fuel $10,012
--Insurance $4,632
--Public Transit $3,885
Healthcare $23,610
Entertainment $15,316
--Pets $3,138
--Toys $747
Personal Care Products $3,661
Books & Literature $523
Education $6,687
Tobacco Products $1,644
Miscellaneous $4,707
Retirement $8,966
Non-health Insurance $34,668
Total Expenditures $290,864

Selected Population Data

Period Geography Population
2014 Pismo Beach city, California 7,789
2015 Pismo Beach city, California 7,890
2016 Pismo Beach city, California 7,984
2017 Pismo Beach city, California 8,060
2018 Pismo Beach city, California 8,116