Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

3,703 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,298

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,463

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $1,196,067
--Home Prepared Food $673,974
--Restaurant/Takeaway Food $522,093
Alcoholic Beverages $87,806
Housing $3,031,697
--Rent/Mortgage/Upkeep/Taxes $1,772,742
--Utilities $611,086
--Operations $230,195
--Supplies $112,725
--Furnishings $306,136
Apparel $281,218
--Men & Boys $62,888
--Women & Girls $113,911
--Children < 2 $1,187
--Footwear $59,329
Transportation $1,472,538
--New Vehicles $275,285
--Used Vehicles $314,442
--Fuel $318,002
--Insurance $147,135
--Public Transit $123,404
Healthcare $749,915
Entertainment $486,495
--Pets $99,672
--Toys $23,731
Personal Care Products $116,284
Books & Literature $16,612
Education $212,397
Tobacco Products $52,209
Miscellaneous $149,508
Retirement $284,778
Non-health Insurance $1,101,141
Total Expenditures $9,238,665

Selected Population Data

Period Geography Population
2014 Placer County, California 361,518
2015 Placer County, California 366,280
2016 Placer County, California 370,571
2017 Placer County, California 374,985
2018 Placer County, California 380,077