Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

629 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,219

Average Rent as Percentage of Gross Income

Median rent for 2018: $698

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $103,566
--Home Prepared Food $58,358
--Restaurant/Takeaway Food $45,207
Alcoholic Beverages $7,603
Housing $262,510
--Rent/Mortgage/Upkeep/Taxes $153,499
--Utilities $52,913
--Operations $19,932
--Supplies $9,761
--Furnishings $26,508
Apparel $24,350
--Men & Boys $5,445
--Women & Girls $9,863
--Children < 2 $103
--Footwear $5,137
Transportation $127,505
--New Vehicles $23,837
--Used Vehicles $27,227
--Fuel $27,535
--Insurance $12,740
--Public Transit $10,685
Healthcare $64,934
Entertainment $42,125
--Pets $8,630
--Toys $2,055
Personal Care Products $10,069
Books & Literature $1,438
Education $18,391
Tobacco Products $4,521
Miscellaneous $12,946
Retirement $24,659
Non-health Insurance $95,346
Total Expenditures $799,963

Selected Population Data

Period Geography Population
2014 Platteville, WI Micro Area 51,272
2015 Platteville, WI Micro Area 51,489
2016 Platteville, WI Micro Area 51,723
2017 Platteville, WI Micro Area 51,742
2018 Platteville, WI Micro Area 51,828