Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

72 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,277

Average Rent as Percentage of Gross Income

Median rent for 2018: $811

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $17,844
--Home Prepared Food $10,055
--Restaurant/Takeaway Food $7,789
Alcoholic Beverages $1,310
Housing $45,230
--Rent/Mortgage/Upkeep/Taxes $26,447
--Utilities $9,117
--Operations $3,434
--Supplies $1,682
--Furnishings $4,567
Apparel $4,195
--Men & Boys $938
--Women & Girls $1,699
--Children < 2 $18
--Footwear $885
Transportation $21,969
--New Vehicles $4,107
--Used Vehicles $4,691
--Fuel $4,744
--Insurance $2,195
--Public Transit $1,841
Healthcare $11,188
Entertainment $7,258
--Pets $1,487
--Toys $354
Personal Care Products $1,735
Books & Literature $248
Education $3,169
Tobacco Products $779
Miscellaneous $2,231
Retirement $4,249
Non-health Insurance $16,428
Total Expenditures $137,831

Selected Population Data

Period Geography Population
2014 Platteville city, Wisconsin 11,480
2015 Platteville city, Wisconsin 11,740
2016 Platteville city, Wisconsin 12,020
2017 Platteville city, Wisconsin 12,194
2018 Platteville city, Wisconsin 12,301