Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

678 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $3,370

Average Rent as Percentage of Gross Income

Median rent for 2018: $2,251

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $427,592
--Home Prepared Food $240,945
--Restaurant/Takeaway Food $186,647
Alcoholic Beverages $31,391
Housing $1,083,827
--Rent/Mortgage/Upkeep/Taxes $633,752
--Utilities $218,462
--Operations $82,294
--Supplies $40,299
--Furnishings $109,443
Apparel $100,535
--Men & Boys $22,483
--Women & Girls $40,723
--Children < 2 $424
--Footwear $21,210
Transportation $526,430
--New Vehicles $98,414
--Used Vehicles $112,413
--Fuel $113,685
--Insurance $52,601
--Public Transit $44,117
Healthcare $268,093
Entertainment $173,921
--Pets $35,633
--Toys $8,484
Personal Care Products $41,571
Books & Literature $5,939
Education $75,932
Tobacco Products $18,665
Miscellaneous $53,449
Retirement $101,808
Non-health Insurance $393,656
Total Expenditures $3,302,809

Selected Population Data

Period Geography Population
2014 Pleasanton city, California 73,164
2015 Pleasanton city, California 75,009
2016 Pleasanton city, California 77,046
2017 Pleasanton city, California 79,341
2018 Pleasanton city, California 80,847