Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

6,738 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,418

Average Rent as Percentage of Gross Income

Median rent for 2018: $879

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $1,223,287
--Home Prepared Food $689,312
--Restaurant/Takeaway Food $533,974
Alcoholic Beverages $89,805
Housing $3,100,693
--Rent/Mortgage/Upkeep/Taxes $1,813,086
--Utilities $624,993
--Operations $235,434
--Supplies $115,290
--Furnishings $313,103
Apparel $287,618
--Men & Boys $64,320
--Women & Girls $116,504
--Children < 2 $1,214
--Footwear $60,679
Transportation $1,506,051
--New Vehicles $281,550
--Used Vehicles $321,598
--Fuel $325,239
--Insurance $150,484
--Public Transit $126,212
Healthcare $766,981
Entertainment $497,567
--Pets $101,941
--Toys $24,272
Personal Care Products $118,931
Books & Literature $16,990
Education $217,231
Tobacco Products $53,397
Miscellaneous $152,911
Retirement $291,259
Non-health Insurance $1,126,201
Total Expenditures $9,448,921

Selected Population Data

Period Geography Population
2014 Polk County, Iowa 445,136
2015 Polk County, Iowa 452,369
2016 Polk County, Iowa 459,159
2017 Polk County, Iowa 467,235
2018 Polk County, Iowa 474,274