Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

660 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,244

Average Rent as Percentage of Gross Income

Median rent for 2018: $743

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $163,980
--Home Prepared Food $92,401
--Restaurant/Takeaway Food $71,579
Alcoholic Beverages $12,038
Housing $415,643
--Rent/Mortgage/Upkeep/Taxes $243,042
--Utilities $83,779
--Operations $31,560
--Supplies $15,454
--Furnishings $41,971
Apparel $38,555
--Men & Boys $8,622
--Women & Girls $15,617
--Children < 2 $163
--Footwear $8,134
Transportation $201,884
--New Vehicles $37,741
--Used Vehicles $43,110
--Fuel $43,598
--Insurance $20,172
--Public Transit $16,919
Healthcare $102,813
Entertainment $66,698
--Pets $13,665
--Toys $3,254
Personal Care Products $15,942
Books & Literature $2,277
Education $29,119
Tobacco Products $7,158
Miscellaneous $20,497
Retirement $39,043
Non-health Insurance $150,966
Total Expenditures $1,266,614

Selected Population Data

Period Geography Population
2014 Portage County, Wisconsin 70,337
2015 Portage County, Wisconsin 70,432
2016 Portage County, Wisconsin 70,551
2017 Portage County, Wisconsin 70,371
2018 Portage County, Wisconsin 70,599