Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

240 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,067

Average Rent as Percentage of Gross Income

Median rent for 2018: $759

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $16,442
--Home Prepared Food $9,265
--Restaurant/Takeaway Food $7,177
Alcoholic Beverages $1,207
Housing $41,677
--Rent/Mortgage/Upkeep/Taxes $24,370
--Utilities $8,401
--Operations $3,164
--Supplies $1,550
--Furnishings $4,208
Apparel $3,866
--Men & Boys $865
--Women & Girls $1,566
--Children < 2 $16
--Footwear $816
Transportation $20,243
--New Vehicles $3,784
--Used Vehicles $4,323
--Fuel $4,372
--Insurance $2,023
--Public Transit $1,696
Healthcare $10,309
Entertainment $6,688
--Pets $1,370
--Toys $326
Personal Care Products $1,599
Books & Literature $228
Education $2,920
Tobacco Products $718
Miscellaneous $2,055
Retirement $3,915
Non-health Insurance $15,137
Total Expenditures $127,004

Selected Population Data

Period Geography Population
2014 Portales city, New Mexico 12,481
2015 Portales city, New Mexico 12,416
2016 Portales city, New Mexico 12,275
2017 Portales city, New Mexico 12,123
2018 Portales city, New Mexico 11,974