Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

14 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,191

Average Rent as Percentage of Gross Income

Median rent for 2018: $685

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $3,402
--Home Prepared Food $1,917
--Restaurant/Takeaway Food $1,485
Alcoholic Beverages $250
Housing $8,622
--Rent/Mortgage/Upkeep/Taxes $5,042
--Utilities $1,738
--Operations $655
--Supplies $321
--Furnishings $871
Apparel $800
--Men & Boys $179
--Women & Girls $324
--Children < 2 $3
--Footwear $169
Transportation $4,188
--New Vehicles $783
--Used Vehicles $894
--Fuel $904
--Insurance $418
--Public Transit $351
Healthcare $2,133
Entertainment $1,384
--Pets $283
--Toys $67
Personal Care Products $331
Books & Literature $47
Education $604
Tobacco Products $148
Miscellaneous $425
Retirement $810
Non-health Insurance $3,132
Total Expenditures $26,274

Selected Population Data

Period Geography Population
2014 Portola city, California 2,710
2015 Portola city, California 2,454
2016 Portola city, California 2,082
2017 Portola city, California 2,033
2018 Portola city, California 1,912