Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

209 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $3,822

Average Rent as Percentage of Gross Income

Median rent for 2018: $2,060

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $307,906
--Home Prepared Food $173,502
--Restaurant/Takeaway Food $134,403
Alcoholic Beverages $22,604
Housing $780,456
--Rent/Mortgage/Upkeep/Taxes $456,360
--Utilities $157,313
--Operations $59,260
--Supplies $29,019
--Furnishings $78,809
Apparel $72,395
--Men & Boys $16,189
--Women & Girls $29,324
--Children < 2 $305
--Footwear $15,273
Transportation $379,078
--New Vehicles $70,867
--Used Vehicles $80,947
--Fuel $81,864
--Insurance $37,877
--Public Transit $31,768
Healthcare $193,052
Entertainment $125,239
--Pets $25,659
--Toys $6,109
Personal Care Products $29,935
Books & Literature $4,276
Education $54,678
Tobacco Products $13,440
Miscellaneous $38,488
Retirement $73,311
Non-health Insurance $283,469
Total Expenditures $2,378,328

Selected Population Data

Period Geography Population
2014 Potomac CDP, Maryland 46,475
2015 Potomac CDP, Maryland 45,945
2016 Potomac CDP, Maryland 45,882
2017 Potomac CDP, Maryland 45,780
2018 Potomac CDP, Maryland 45,824