Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

72 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,922

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,673

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $18,839
--Home Prepared Food $10,615
--Restaurant/Takeaway Food $8,223
Alcoholic Beverages $1,383
Housing $47,750
--Rent/Mortgage/Upkeep/Taxes $27,921
--Utilities $9,625
--Operations $3,626
--Supplies $1,775
--Furnishings $4,822
Apparel $4,429
--Men & Boys $991
--Women & Girls $1,794
--Children < 2 $19
--Footwear $934
Transportation $23,193
--New Vehicles $4,336
--Used Vehicles $4,953
--Fuel $5,009
--Insurance $2,317
--Public Transit $1,944
Healthcare $11,811
Entertainment $7,662
--Pets $1,570
--Toys $374
Personal Care Products $1,832
Books & Literature $262
Education $3,345
Tobacco Products $822
Miscellaneous $2,355
Retirement $4,485
Non-health Insurance $17,343
Total Expenditures $145,513

Selected Population Data

Period Geography Population
2014 Potomac Mills CDP, Virginia 4,967
2015 Potomac Mills CDP, Virginia 5,768
2016 Potomac Mills CDP, Virginia 5,909
2017 Potomac Mills CDP, Virginia 6,095
2018 Potomac Mills CDP, Virginia 6,468