Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,030 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,247

Average Rent as Percentage of Gross Income

Median rent for 2018: $826

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $213,640
--Home Prepared Food $120,384
--Restaurant/Takeaway Food $93,255
Alcoholic Beverages $15,684
Housing $541,517
--Rent/Mortgage/Upkeep/Taxes $316,644
--Utilities $109,151
--Operations $41,117
--Supplies $20,135
--Furnishings $54,682
Apparel $50,231
--Men & Boys $11,233
--Women & Girls $20,347
--Children < 2 $212
--Footwear $10,597
Transportation $263,023
--New Vehicles $49,171
--Used Vehicles $56,165
--Fuel $56,801
--Insurance $26,281
--Public Transit $22,042
Healthcare $133,949
Entertainment $86,897
--Pets $17,803
--Toys $4,239
Personal Care Products $20,771
Books & Literature $2,967
Education $37,938
Tobacco Products $9,326
Miscellaneous $26,705
Retirement $50,867
Non-health Insurance $196,684
Total Expenditures $1,650,196

Selected Population Data

Period Geography Population
2014 Pottawattamie County, Iowa 93,153
2015 Pottawattamie County, Iowa 93,213
2016 Pottawattamie County, Iowa 93,198
2017 Pottawattamie County, Iowa 93,287
2018 Pottawattamie County, Iowa 93,503