Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

6 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,863

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,375

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $1,448
--Home Prepared Food $816
--Restaurant/Takeaway Food $632
Alcoholic Beverages $106
Housing $3,671
--Rent/Mortgage/Upkeep/Taxes $2,146
--Utilities $740
--Operations $279
--Supplies $136
--Furnishings $371
Apparel $341
--Men & Boys $76
--Women & Girls $138
--Children < 2 $1
--Footwear $72
Transportation $1,783
--New Vehicles $333
--Used Vehicles $381
--Fuel $385
--Insurance $178
--Public Transit $149
Healthcare $908
Entertainment $589
--Pets $121
--Toys $29
Personal Care Products $141
Books & Literature $20
Education $257
Tobacco Products $63
Miscellaneous $181
Retirement $345
Non-health Insurance $1,333
Total Expenditures $11,186

Selected Population Data

Period Geography Population
2014 Potter Valley CDP, California 509
2015 Potter Valley CDP, California 520
2016 Potter Valley CDP, California 413
2017 Potter Valley CDP, California 336
2018 Potter Valley CDP, California 437