Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

234 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,490

Average Rent as Percentage of Gross Income

Median rent for 2018: $896

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $102,179
--Home Prepared Food $57,577
--Restaurant/Takeaway Food $44,602
Alcoholic Beverages $7,501
Housing $258,995
--Rent/Mortgage/Upkeep/Taxes $151,444
--Utilities $52,205
--Operations $19,665
--Supplies $9,630
--Furnishings $26,153
Apparel $24,024
--Men & Boys $5,373
--Women & Girls $9,731
--Children < 2 $101
--Footwear $5,068
Transportation $125,798
--New Vehicles $23,517
--Used Vehicles $26,863
--Fuel $27,167
--Insurance $12,570
--Public Transit $10,542
Healthcare $64,065
Entertainment $41,561
--Pets $8,515
--Toys $2,027
Personal Care Products $9,934
Books & Literature $1,419
Education $18,145
Tobacco Products $4,460
Miscellaneous $12,772
Retirement $24,328
Non-health Insurance $94,070
Total Expenditures $789,251

Selected Population Data

Period Geography Population
2014 Prescott city, Arizona 40,130
2015 Prescott city, Arizona 40,700
2016 Prescott city, Arizona 41,090
2017 Prescott city, Arizona 41,468
2018 Prescott city, Arizona 42,068