Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

40 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,626

Average Rent as Percentage of Gross Income

Median rent for 2018: $946

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $12,996
--Home Prepared Food $7,323
--Restaurant/Takeaway Food $5,673
Alcoholic Beverages $954
Housing $32,942
--Rent/Mortgage/Upkeep/Taxes $19,262
--Utilities $6,640
--Operations $2,501
--Supplies $1,225
--Furnishings $3,326
Apparel $3,056
--Men & Boys $683
--Women & Girls $1,238
--Children < 2 $13
--Footwear $645
Transportation $16,000
--New Vehicles $2,991
--Used Vehicles $3,417
--Fuel $3,455
--Insurance $1,599
--Public Transit $1,341
Healthcare $8,148
Entertainment $5,286
--Pets $1,083
--Toys $258
Personal Care Products $1,264
Books & Literature $181
Education $2,308
Tobacco Products $567
Miscellaneous $1,625
Retirement $3,094
Non-health Insurance $11,965
Total Expenditures $100,385

Selected Population Data

Period Geography Population
2014 Prescott city, Wisconsin 4,222
2015 Prescott city, Wisconsin 4,212
2016 Prescott city, Wisconsin 4,217
2017 Prescott city, Wisconsin 4,234
2018 Prescott city, Wisconsin 4,235