Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

27 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,476

Average Rent as Percentage of Gross Income

Median rent for 2018: $990

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $4,535
--Home Prepared Food $2,555
--Restaurant/Takeaway Food $1,979
Alcoholic Beverages $333
Housing $11,494
--Rent/Mortgage/Upkeep/Taxes $6,721
--Utilities $2,317
--Operations $873
--Supplies $427
--Furnishings $1,161
Apparel $1,066
--Men & Boys $238
--Women & Girls $432
--Children < 2 $4
--Footwear $225
Transportation $5,583
--New Vehicles $1,044
--Used Vehicles $1,192
--Fuel $1,206
--Insurance $558
--Public Transit $468
Healthcare $2,843
Entertainment $1,844
--Pets $378
--Toys $90
Personal Care Products $441
Books & Literature $63
Education $805
Tobacco Products $198
Miscellaneous $567
Retirement $1,080
Non-health Insurance $4,175
Total Expenditures $35,026

Selected Population Data

Period Geography Population
2014 Rainbow CDP, California 1,678
2015 Rainbow CDP, California 1,613
2016 Rainbow CDP, California 1,780
2017 Rainbow CDP, California 2,041
2018 Rainbow CDP, California 1,994