Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

65 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,245

Average Rent as Percentage of Gross Income

Median rent for 2018: $757

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $19,969
--Home Prepared Food $11,252
--Restaurant/Takeaway Food $8,717
Alcoholic Beverages $1,466
Housing $50,616
--Rent/Mortgage/Upkeep/Taxes $29,597
--Utilities $10,203
--Operations $3,843
--Supplies $1,882
--Furnishings $5,111
Apparel $4,695
--Men & Boys $1,050
--Women & Girls $1,902
--Children < 2 $20
--Footwear $991
Transportation $24,585
--New Vehicles $4,596
--Used Vehicles $5,250
--Fuel $5,309
--Insurance $2,457
--Public Transit $2,060
Healthcare $12,520
Entertainment $8,122
--Pets $1,664
--Toys $396
Personal Care Products $1,941
Books & Literature $277
Education $3,546
Tobacco Products $872
Miscellaneous $2,496
Retirement $4,755
Non-health Insurance $18,384
Total Expenditures $154,246

Selected Population Data

Period Geography Population
2014 Rainbow City city, Alabama 9,623
2015 Rainbow City city, Alabama 9,608
2016 Rainbow City city, Alabama 9,590
2017 Rainbow City city, Alabama 9,560
2018 Rainbow City city, Alabama 9,581