Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

30 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,666

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,196

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $67,532
--Home Prepared Food $38,054
--Restaurant/Takeaway Food $29,478
Alcoholic Beverages $4,958
Housing $171,175
--Rent/Mortgage/Upkeep/Taxes $100,092
--Utilities $34,503
--Operations $12,997
--Supplies $6,365
--Furnishings $17,285
Apparel $15,878
--Men & Boys $3,551
--Women & Girls $6,432
--Children < 2 $67
--Footwear $3,350
Transportation $83,142
--New Vehicles $15,543
--Used Vehicles $17,754
--Fuel $17,955
--Insurance $8,308
--Public Transit $6,968
Healthcare $42,342
Entertainment $27,468
--Pets $5,628
--Toys $1,340
Personal Care Products $6,566
Books & Literature $938
Education $11,992
Tobacco Products $2,948
Miscellaneous $8,442
Retirement $16,079
Non-health Insurance $62,172
Total Expenditures $521,632

Selected Population Data

Period Geography Population
2014 Rancho Mirage city, California 17,634
2015 Rancho Mirage city, California 17,770
2016 Rancho Mirage city, California 17,876
2017 Rancho Mirage city, California 17,975
2018 Rancho Mirage city, California 18,075