Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

53 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,540

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,768

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $66,795
--Home Prepared Food $37,639
--Restaurant/Takeaway Food $29,157
Alcoholic Beverages $4,904
Housing $169,307
--Rent/Mortgage/Upkeep/Taxes $99,000
--Utilities $34,127
--Operations $12,855
--Supplies $6,295
--Furnishings $17,096
Apparel $15,705
--Men & Boys $3,512
--Women & Girls $6,361
--Children < 2 $66
--Footwear $3,313
Transportation $82,235
--New Vehicles $15,373
--Used Vehicles $17,560
--Fuel $17,759
--Insurance $8,217
--Public Transit $6,892
Healthcare $41,880
Entertainment $27,169
--Pets $5,566
--Toys $1,325
Personal Care Products $6,494
Books & Literature $928
Education $11,861
Tobacco Products $2,916
Miscellaneous $8,349
Retirement $15,904
Non-health Insurance $61,494
Total Expenditures $515,940

Selected Population Data

Period Geography Population
2014 Rancho San Diego CDP, California 21,514
2015 Rancho San Diego CDP, California 22,062
2016 Rancho San Diego CDP, California 22,018
2017 Rancho San Diego CDP, California 21,651
2018 Rancho San Diego CDP, California 21,289