Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

855 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,395

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,835

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $295,986
--Home Prepared Food $166,786
--Restaurant/Takeaway Food $129,200
Alcoholic Beverages $21,729
Housing $750,244
--Rent/Mortgage/Upkeep/Taxes $438,694
--Utilities $151,223
--Operations $56,966
--Supplies $27,896
--Furnishings $75,758
Apparel $69,592
--Men & Boys $15,563
--Women & Girls $28,189
--Children < 2 $294
--Footwear $14,682
Transportation $364,404
--New Vehicles $68,124
--Used Vehicles $77,814
--Fuel $78,695
--Insurance $36,411
--Public Transit $30,538
Healthcare $185,579
Entertainment $120,391
--Pets $24,666
--Toys $5,873
Personal Care Products $28,776
Books & Literature $4,111
Education $52,561
Tobacco Products $12,920
Miscellaneous $36,998
Retirement $70,473
Non-health Insurance $272,496
Total Expenditures $2,286,261

Selected Population Data

Period Geography Population
2014 Reston CDP, Virginia 59,217
2015 Reston CDP, Virginia 60,112
2016 Reston CDP, Virginia 60,070
2017 Reston CDP, Virginia 60,352
2018 Reston CDP, Virginia 60,335