Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

160 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,563

Average Rent as Percentage of Gross Income

Median rent for 2018: $856

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $32,678
--Home Prepared Food $18,414
--Restaurant/Takeaway Food $14,264
Alcoholic Beverages $2,399
Housing $82,829
--Rent/Mortgage/Upkeep/Taxes $48,433
--Utilities $16,696
--Operations $6,289
--Supplies $3,080
--Furnishings $8,364
Apparel $7,683
--Men & Boys $1,718
--Women & Girls $3,112
--Children < 2 $32
--Footwear $1,621
Transportation $40,231
--New Vehicles $7,521
--Used Vehicles $8,591
--Fuel $8,688
--Insurance $4,020
--Public Transit $3,372
Healthcare $20,488
Entertainment $13,292
--Pets $2,723
--Toys $648
Personal Care Products $3,177
Books & Literature $454
Education $5,803
Tobacco Products $1,426
Miscellaneous $4,085
Retirement $7,780
Non-health Insurance $30,084
Total Expenditures $252,410

Selected Population Data

Period Geography Population
2014 River Falls city, Wisconsin 15,050
2015 River Falls city, Wisconsin 15,103
2016 River Falls city, Wisconsin 15,152
2017 River Falls city, Wisconsin 15,256
2018 River Falls city, Wisconsin 15,467