Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

154 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,598

Average Rent as Percentage of Gross Income

Median rent for 2018: $998

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $74,849
--Home Prepared Food $42,177
--Restaurant/Takeaway Food $32,672
Alcoholic Beverages $5,495
Housing $189,721
--Rent/Mortgage/Upkeep/Taxes $110,937
--Utilities $38,241
--Operations $14,405
--Supplies $7,054
--Furnishings $19,158
Apparel $17,598
--Men & Boys $3,936
--Women & Girls $7,128
--Children < 2 $74
--Footwear $3,713
Transportation $92,150
--New Vehicles $17,227
--Used Vehicles $19,678
--Fuel $19,900
--Insurance $9,208
--Public Transit $7,723
Healthcare $46,929
Entertainment $30,444
--Pets $6,237
--Toys $1,485
Personal Care Products $7,277
Books & Literature $1,040
Education $13,292
Tobacco Products $3,267
Miscellaneous $9,356
Retirement $17,821
Non-health Insurance $68,909
Total Expenditures $578,148

Selected Population Data

Period Geography Population
2014 Rochester city, New Hampshire 29,883
2015 Rochester city, New Hampshire 29,954
2016 Rochester city, New Hampshire 30,052
2017 Rochester city, New Hampshire 30,212
2018 Rochester city, New Hampshire 30,661