Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

65 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,818

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,031

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $11,177
--Home Prepared Food $6,298
--Restaurant/Takeaway Food $4,879
Alcoholic Beverages $821
Housing $28,330
--Rent/Mortgage/Upkeep/Taxes $16,566
--Utilities $5,710
--Operations $2,151
--Supplies $1,053
--Furnishings $2,861
Apparel $2,628
--Men & Boys $588
--Women & Girls $1,064
--Children < 2 $11
--Footwear $554
Transportation $13,760
--New Vehicles $2,572
--Used Vehicles $2,938
--Fuel $2,972
--Insurance $1,375
--Public Transit $1,153
Healthcare $7,008
Entertainment $4,546
--Pets $931
--Toys $222
Personal Care Products $1,087
Books & Literature $155
Education $1,985
Tobacco Products $488
Miscellaneous $1,397
Retirement $2,661
Non-health Insurance $10,290
Total Expenditures $86,333

Selected Population Data

Period Geography Population
2014 Rochester village, Wisconsin 3,687
2015 Rochester village, Wisconsin 3,706
2016 Rochester village, Wisconsin 3,733
2017 Rochester village, Wisconsin 3,740
2018 Rochester village, Wisconsin 3,784