Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

241 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,120

Average Rent as Percentage of Gross Income

Median rent for 2018: $628

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $24,015
--Home Prepared Food $13,532
--Restaurant/Takeaway Food $10,483
Alcoholic Beverages $1,763
Housing $60,871
--Rent/Mortgage/Upkeep/Taxes $35,593
--Utilities $12,269
--Operations $4,622
--Supplies $2,263
--Furnishings $6,147
Apparel $5,646
--Men & Boys $1,263
--Women & Girls $2,287
--Children < 2 $24
--Footwear $1,191
Transportation $29,566
--New Vehicles $5,527
--Used Vehicles $6,313
--Fuel $6,385
--Insurance $2,954
--Public Transit $2,478
Healthcare $15,057
Entertainment $9,768
--Pets $2,001
--Toys $476
Personal Care Products $2,335
Books & Literature $334
Education $4,265
Tobacco Products $1,048
Miscellaneous $3,002
Retirement $5,718
Non-health Insurance $22,109
Total Expenditures $185,496

Selected Population Data

Period Geography Population
2014 Rock County, Minnesota 9,587
2015 Rock County, Minnesota 9,563
2016 Rock County, Minnesota 9,554
2017 Rock County, Minnesota 9,433
2018 Rock County, Minnesota 9,413