Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

133 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,218

Average Rent as Percentage of Gross Income

Median rent for 2018: $676

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $9,611
--Home Prepared Food $5,416
--Restaurant/Takeaway Food $4,195
Alcoholic Beverages $706
Housing $24,360
--Rent/Mortgage/Upkeep/Taxes $14,244
--Utilities $4,910
--Operations $1,850
--Supplies $906
--Furnishings $2,460
Apparel $2,260
--Men & Boys $505
--Women & Girls $915
--Children < 2 $10
--Footwear $477
Transportation $11,832
--New Vehicles $2,212
--Used Vehicles $2,527
--Fuel $2,555
--Insurance $1,182
--Public Transit $992
Healthcare $6,026
Entertainment $3,909
--Pets $801
--Toys $191
Personal Care Products $934
Books & Literature $133
Education $1,707
Tobacco Products $420
Miscellaneous $1,201
Retirement $2,288
Non-health Insurance $8,848
Total Expenditures $74,235

Selected Population Data

Period Geography Population
2014 Rock Valley city, Iowa 3,495
2015 Rock Valley city, Iowa 3,553
2016 Rock Valley city, Iowa 3,623
2017 Rock Valley city, Iowa 3,681
2018 Rock Valley city, Iowa 3,712