Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

242 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,296

Average Rent as Percentage of Gross Income

Median rent for 2018: $728

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $49,603
--Home Prepared Food $27,951
--Restaurant/Takeaway Food $21,652
Alcoholic Beverages $3,641
Housing $125,730
--Rent/Mortgage/Upkeep/Taxes $73,519
--Utilities $25,343
--Operations $9,547
--Supplies $4,675
--Furnishings $12,696
Apparel $11,663
--Men & Boys $2,608
--Women & Girls $4,724
--Children < 2 $49
--Footwear $2,460
Transportation $61,069
--New Vehicles $11,417
--Used Vehicles $13,040
--Fuel $13,188
--Insurance $6,102
--Public Transit $5,118
Healthcare $31,100
Entertainment $20,176
--Pets $4,134
--Toys $984
Personal Care Products $4,823
Books & Literature $689
Education $8,808
Tobacco Products $2,165
Miscellaneous $6,200
Retirement $11,810
Non-health Insurance $45,666
Total Expenditures $383,144

Selected Population Data

Period Geography Population
2014 Rockbridge County, Virginia 22,367
2015 Rockbridge County, Virginia 22,444
2016 Rockbridge County, Virginia 22,450
2017 Rockbridge County, Virginia 22,440
2018 Rockbridge County, Virginia 22,509