Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

4,215 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,256

Average Rent as Percentage of Gross Income

Median rent for 2018: $782

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $726,570
--Home Prepared Food $409,417
--Restaurant/Takeaway Food $317,154
Alcoholic Beverages $53,339
Housing $1,841,654
--Rent/Mortgage/Upkeep/Taxes $1,076,881
--Utilities $371,214
--Operations $139,836
--Supplies $68,476
--Furnishings $185,967
Apparel $170,831
--Men & Boys $38,203
--Women & Girls $69,197
--Children < 2 $721
--Footwear $36,040
Transportation $894,518
--New Vehicles $167,227
--Used Vehicles $191,013
--Fuel $193,175
--Insurance $89,380
--Public Transit $74,964
Healthcare $455,548
Entertainment $295,530
--Pets $60,548
--Toys $14,416
Personal Care Products $70,639
Books & Literature $10,091
Education $129,024
Tobacco Products $31,715
Miscellaneous $90,821
Retirement $172,993
Non-health Insurance $668,906
Total Expenditures $5,612,180

Selected Population Data

Period Geography Population
2014 Rockford, IL Metro Area 346,031
2015 Rockford, IL Metro Area 344,290
2016 Rockford, IL Metro Area 342,552
2017 Rockford, IL Metro Area 341,150
2018 Rockford, IL Metro Area 339,780