Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

777 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,323

Average Rent as Percentage of Gross Income

Median rent for 2018: $861

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $186,591
--Home Prepared Food $105,142
--Restaurant/Takeaway Food $81,448
Alcoholic Beverages $13,698
Housing $472,955
--Rent/Mortgage/Upkeep/Taxes $276,554
--Utilities $95,331
--Operations $35,911
--Supplies $17,585
--Furnishings $47,758
Apparel $43,871
--Men & Boys $9,811
--Women & Girls $17,771
--Children < 2 $185
--Footwear $9,255
Transportation $229,721
--New Vehicles $42,945
--Used Vehicles $49,054
--Fuel $49,609
--Insurance $22,954
--Public Transit $19,251
Healthcare $116,989
Entertainment $75,895
--Pets $15,549
--Toys $3,702
Personal Care Products $18,141
Books & Literature $2,592
Education $33,135
Tobacco Products $8,145
Miscellaneous $23,324
Retirement $44,426
Non-health Insurance $171,782
Total Expenditures $1,441,264

Selected Population Data

Period Geography Population
2014 Rockingham County, Virginia 77,345
2015 Rockingham County, Virginia 77,785
2016 Rockingham County, Virginia 78,427
2017 Rockingham County, Virginia 78,653
2018 Rockingham County, Virginia 79,444