Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

970 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,605

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,909

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $267,640
--Home Prepared Food $150,813
--Restaurant/Takeaway Food $116,827
Alcoholic Beverages $19,648
Housing $678,393
--Rent/Mortgage/Upkeep/Taxes $396,681
--Utilities $136,741
--Operations $51,510
--Supplies $25,224
--Furnishings $68,503
Apparel $62,927
--Men & Boys $14,072
--Women & Girls $25,490
--Children < 2 $266
--Footwear $13,276
Transportation $329,505
--New Vehicles $61,600
--Used Vehicles $70,362
--Fuel $71,158
--Insurance $32,924
--Public Transit $27,614
Healthcare $167,806
Entertainment $108,862
--Pets $22,303
--Toys $5,310
Personal Care Products $26,021
Books & Literature $3,717
Education $47,527
Tobacco Products $11,683
Miscellaneous $33,455
Retirement $63,724
Non-health Insurance $246,399
Total Expenditures $2,067,307

Selected Population Data

Period Geography Population
2014 Rockville city, Maryland 63,402
2015 Rockville city, Maryland 64,331
2016 Rockville city, Maryland 65,171
2017 Rockville city, Maryland 66,420
2018 Rockville city, Maryland 67,062