Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

2,022 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,148

Average Rent as Percentage of Gross Income

Median rent for 2018: $728

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $257,581
--Home Prepared Food $145,145
--Restaurant/Takeaway Food $112,436
Alcoholic Beverages $18,910
Housing $652,896
--Rent/Mortgage/Upkeep/Taxes $381,772
--Utilities $131,601
--Operations $49,574
--Supplies $24,276
--Furnishings $65,928
Apparel $60,562
--Men & Boys $13,543
--Women & Girls $24,532
--Children < 2 $256
--Footwear $12,777
Transportation $317,121
--New Vehicles $59,284
--Used Vehicles $67,717
--Fuel $68,484
--Insurance $31,687
--Public Transit $26,576
Healthcare $161,499
Entertainment $104,770
--Pets $21,465
--Toys $5,111
Personal Care Products $25,043
Books & Literature $3,578
Education $45,741
Tobacco Products $11,244
Miscellaneous $32,198
Retirement $61,329
Non-health Insurance $237,138
Total Expenditures $1,989,607

Selected Population Data

Period Geography Population
2014 Rocky Mount, NC Metro Area 150,953
2015 Rocky Mount, NC Metro Area 150,002
2016 Rocky Mount, NC Metro Area 149,054
2017 Rocky Mount, NC Metro Area 148,157
2018 Rocky Mount, NC Metro Area 147,335