Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

164 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,184

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,245

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $23,319
--Home Prepared Food $13,140
--Restaurant/Takeaway Food $10,179
Alcoholic Beverages $1,712
Housing $59,106
--Rent/Mortgage/Upkeep/Taxes $34,562
--Utilities $11,914
--Operations $4,488
--Supplies $2,198
--Furnishings $5,968
Apparel $5,483
--Men & Boys $1,226
--Women & Girls $2,221
--Children < 2 $23
--Footwear $1,157
Transportation $28,709
--New Vehicles $5,367
--Used Vehicles $6,130
--Fuel $6,200
--Insurance $2,869
--Public Transit $2,406
Healthcare $14,620
Entertainment $9,485
--Pets $1,943
--Toys $463
Personal Care Products $2,267
Books & Literature $324
Education $4,141
Tobacco Products $1,018
Miscellaneous $2,915
Retirement $5,552
Non-health Insurance $21,468
Total Expenditures $180,118

Selected Population Data

Period Geography Population
2014 Rodeo CDP, California 9,648
2015 Rodeo CDP, California 9,724
2016 Rodeo CDP, California 9,798
2017 Rodeo CDP, California 10,174
2018 Rodeo CDP, California 10,411