Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

514 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,024

Average Rent as Percentage of Gross Income

Median rent for 2018: $715

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $27,410
--Home Prepared Food $15,445
--Restaurant/Takeaway Food $11,965
Alcoholic Beverages $2,012
Housing $69,477
--Rent/Mortgage/Upkeep/Taxes $40,626
--Utilities $14,004
--Operations $5,275
--Supplies $2,583
--Furnishings $7,016
Apparel $6,445
--Men & Boys $1,441
--Women & Girls $2,610
--Children < 2 $27
--Footwear $1,360
Transportation $33,746
--New Vehicles $6,309
--Used Vehicles $7,206
--Fuel $7,288
--Insurance $3,372
--Public Transit $2,828
Healthcare $17,186
Entertainment $11,149
--Pets $2,284
--Toys $544
Personal Care Products $2,665
Books & Literature $381
Education $4,867
Tobacco Products $1,196
Miscellaneous $3,426
Retirement $6,526
Non-health Insurance $25,235
Total Expenditures $211,722

Selected Population Data

Period Geography Population
2014 Rolla city, Missouri 19,808
2015 Rolla city, Missouri 19,910
2016 Rolla city, Missouri 19,904
2017 Rolla city, Missouri 20,013
2018 Rolla city, Missouri 20,117