Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

230 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,108

Average Rent as Percentage of Gross Income

Median rent for 2018: $661

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $32,268
--Home Prepared Food $18,183
--Restaurant/Takeaway Food $14,085
Alcoholic Beverages $2,369
Housing $81,791
--Rent/Mortgage/Upkeep/Taxes $47,826
--Utilities $16,486
--Operations $6,210
--Supplies $3,041
--Furnishings $8,259
Apparel $7,587
--Men & Boys $1,697
--Women & Girls $3,073
--Children < 2 $32
--Footwear $1,601
Transportation $39,727
--New Vehicles $7,427
--Used Vehicles $8,483
--Fuel $8,579
--Insurance $3,969
--Public Transit $3,329
Healthcare $20,232
Entertainment $13,125
--Pets $2,689
--Toys $640
Personal Care Products $3,137
Books & Literature $448
Education $5,730
Tobacco Products $1,409
Miscellaneous $4,034
Retirement $7,683
Non-health Insurance $29,707
Total Expenditures $249,245

Selected Population Data

Period Geography Population
2014 Rowan County, Kentucky 23,485
2015 Rowan County, Kentucky 23,608
2016 Rowan County, Kentucky 24,302
2017 Rowan County, Kentucky 24,392
2018 Rowan County, Kentucky 24,499